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The Marketing Of Affiliate Success: Ebay - Ezine Ad Coop |
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Introduction & Boilerplate
What does it take to successfully market a software product using only the Internet? This is the question I was faced with in January 2005. I had just completed development of my Affiliate Success: eBay software and now all I needed was a couple of thousand sales I would be happy. I quickly realized that developing my software was just the first step. I knew this all along but I had not really put any energy into marketing while building my product.
As I began researching various marketing avenues I made the decision to share my marketing trials and tribulations with the world. The decision to do this was driven in no small part by a discussion I had with a certain super-affiliate who shall remain nameless at this point in time. Every series needs a little mystery and intrigue right? There are tons of books about emarketing and some even provide real-world examples but wouldn't it be fun to actually come along for the ride? To learn as I learn? To see the real deal, blemishes and all? And so, the series The Marketing of Affiliate Success: eBay was born.
Each installment is this series will be posted on my website as well as on several article directories, and will also be available via newsletter subscription. Each installment will focus on a specific marketing channel or approach. A few examples: marketing using ezine ad coops, marketing using Adwords, joint ventures, forum marketing, and website advertising, and niche newsletter advertising.
The Marketing of Affiliate Success: eBay - ezine Advertising Coops
This first installment of The Marketing of Affiliate Success: eBay is concerned with ezine advertising coops. At some point while searching for advertising opportunities I ran across a website that offered advertising within an ezine ad coop. The focus of the ad coop was home business related – a perfect fit for my product. My original plan was to do some focused ezine advertising but when I discovered I could have my ad placed in dozens of ezines I figured this would be a great deal. I must admit I was slightly suspicious when I noticed that they required me to subscribe to each newsletter but after another hour of research it was clear that all ezine ad coops had this requirement. Well, I thought, it does make sense that I should be a subscriber since then I will be able to verify that they actually run my ad.
The Concept Behind the Ezine Advertising
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